Final Fantasy XIII, or some product based on the unflagging RPG franchise. Posted after the break are a series of videos, including a short TV spot for the game, two ads for the presumably refreshing Elixir beverage, and a commercial for a commercial (well, a behind-the-scenes documentary) which will be released shortly after the game is released in Japan.
Also, they're making a perfume based off the game's main character. It's called Lightning eau de toilet. There's no video advertisement to accompany this news, but we'd have been remiss had we not mentioned it to you.