Avatar, Ubisoft Montreal's Yannis Mallat tells the Financial Post that he sees the company becoming a "360-degree entertainment content provider."
As the wording suggests, Ubisoft's future won't necessarily be restricted to games. Mallat hopes that future game consoles will be able to render photorealistic graphics, enabling Ubisoft to create games and films using the same assets -- similar to what the company did with the Assassin's Creed: Lineage short films.
Of course, enjoying this "360-degree entertainment" will require a special television set. Still, Mallat is firmly behind the technology, saying that it does for images what Dolby did for sound. "No one wants to go back to mono," says Mallat. That's all well and good, but a huge number of gamers have yet to even upgrade to an HDTV at all, let alone one that can take advantage of 3D technology.