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Nielsen Three Screen Report: 99 percent of video still viewed on a TV

Ben Drawbaugh

Yes you read that right, despite internet video growing at a rapid pace, 99 percent of video viewed in America is still done the old fashioned way. And although this is pretty crazy in and of itself, what's even more shocking is that while we've all but completely abounded linear TV, most only use their DVRs to watch about an hour of TV a week. But what this report really seems to prove more than anything else is that just like TV didn't kill radio, the internet and DVRs aren't going to kill TV as we know it, and instead the total number of hours wasted in front of one of the three screens is just going to keep getting higher and higher until the whole world comes crashing down -- or something like that.

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