Mario, Sonic, and Profits in Sega's fiscal 2010

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Mario, Sonic, and Profits in Sega's fiscal 2010
Despite recent troubles in the North American and European branches, Sega overall had a good fiscal 2010, which ended March 31, financially speaking. The company as a whole saw its operating income rise to ¥36.7 billion ($397 million), a huge increase over fiscal 2009's operating income of 8.3 billion ($89.8 million). Operating income refers to profits minus expenses incurred in running the company -- in case you wondered why we picked up on that random statistic.

The consumer games division made ¥6.3 billion ($68.2 million) in operating income, returning to profitability despite a year-over-year drop of 7.5%. The profits in this division were driven by ridiculously strong sales of Mario & Sonic at the Olympic Winter Games (6.53 million copies!), as well as million-plus sellers Aliens vs. Predator (1.69 million), Bayonetta (1.35 million), and Sonic & Sega All-Stars Racing (1.07 million).

Source [PDF] - Appendix of Consolidated Financial Statements Year Ended March 31, 2010

[Via Andriasang]
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