Bigpoint turning The Mummy franchise into browser MMO

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Bigpoint turning The Mummy franchise into browser MMO
In what may be the most puzzling film-to-video game adaptation partnerships in the history of mankind, free-to-play game developer Bigpoint and Universal Studios have announced plans to create a browser-based MMO set in The Mummy film franchise. We've been sitting here, staring at that sentence for a good ten minutes now, and we still don't know what to make of it.

A recent press release announcement describes The Mummy Online as "a free-to-play Action-RPG MMO game" where players "take on heroic roles as adventure seekers," all the while exploring the tombs and crypts of Egypt in the early 20th century. Players will interact with characters from the films, will engage in battle against "ancient evil," and, presumably, will periodically be forced to exclaim some variation on the following:
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