Latest in Ads

Image credit:

Study finds people think giant, annoying targeted ads are pretty uncool sometimes

Share
Tweet
Share

Sponsored Links

A recent marketing research study conducted by Avi Goldfarb of the University of Toronto and Catherine Tucker of MIT reveals a few things about online advertisements that might not come as a huge surprise to you if you work on the internet. First off: targeted online advertisements -- a gaming site with ads about Fable 3, for example -- really work. The content being "targeted" in any intelligent manner gets fingers clicking all over the place, whether in the form of a banner or plain text Google AdSense-style. Secondly, obtrusive ads that do crazy things such as make noise, play music, or roll over the page when moused over, are also extremely effective -- far more so than standard banner ads. Where the research hit some problems, however, was when an ad was both targeted and obtrusive. In that case? Well, people get a bit creeped out and the ads effectiveness falls pretty dramatically. Why? Well, the answer isn't readily available, but we're not really shocked to hear that insane popup ads related to whatever people are browsing on the 'net aren't that well received: we never liked them very much ourselves.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

NASA successfully deploys the James Webb Telescope's enormous mirror

NASA successfully deploys the James Webb Telescope's enormous mirror

View
NASA's iconic 'worm' logo will adorn the Falcon 9 Crew Dragon rocket

NASA's iconic 'worm' logo will adorn the Falcon 9 Crew Dragon rocket

View
HBO's free streaming includes 'The Wire' and its Theranos documentary

HBO's free streaming includes 'The Wire' and its Theranos documentary

View
Waymo’s fifth-generation Driver can peek around blind spots

Waymo’s fifth-generation Driver can peek around blind spots

View
Sony indefinitely delays ‘The Last of Us Part II’

Sony indefinitely delays ‘The Last of Us Part II’

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr