River of News' real money returns

Mike Schramm
M. Schramm|10.15.10

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Developer Dylan Ginsburg has noticed that a lot of iPhone companies (including most of the folks I spoke with at GDC last week) don't like to talk about exactly how much money they've made on the App Store. But he has no such compunctions, so he's written up a nice post on his blog about how much his River of News RSS app for the iPad has made so far. The short answer? About $20,600 since the app was released on August 19th. The app, which peaked in the top 30 (good, but not outstanding), has sold about 9,500 copies so far, and has made about $5500 of that total in the past month, which Ginsburg says seems like a pretty standard period.

I can tell you from my own knowledge that Ginsburg could be making more -- it sounds like he hasn't even started exploring advertising or in-app purchases in his app, and I've heard from many developers that those can be very helpful in the right places. But more important, Ginsburg says the satisfaction he's getting from working on the App Store is better than any monetary gain -- he just recently stepped away from a corporate job, and plans to make a go at creating apps for a full-time living.

It's cool to hear a straight story from one developer on the App Store about just how viable creating apps is. Of course, one thing Ginsburg doesn't talk about is how much work and training went into making his app -- that $20k in sales didn't just appear out of thin air. And not all developers see even his level of modest success, since there are so many apps on the store that don't even make it into the top lists. But Ginsburg is as good an example as any of the kinds of opportunities Apple has created with its App Store platform.
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