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World's largest iPhone appears in London with Lara Croft

Steve Sande, @stevensande
December 20, 2010
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It's not unusual to see large things in London. The London Eye (AKA Millennium Wheel) was the largest Ferris Wheel in the world for a time and still looms over the London skyline, and a large inflatable pig was buoyed over the Battersea Power Station in 1976 for an album cover shoot for Pink Floyd. The tradition continued this week, when visitors to the St. Pancras International Train Station in London were greeted by a huge iPhone.

The iPhone was created as a way to advertise the launch of Lara Croft and the Guardian of Light, a new US$6.99 ($9.99 for the iPad edition) game app. The über-iPhone was created from 56 iPads, and people in the first crowd to see the advertisement got to depart with iPads that were given away.

Considering that a good number of our friends in the U.K. are currently stuck at train stations, airports, or home due to snowy winter weather, we're hoping that they spend their time reading TUAW and playing with their iPhones, iPads, and Macs.

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