Although Apple's just-released iTunes Connect guide for App Store developers (version 5.3) reminds them that over-the-air downloads for app purchases are still limited to 10MB, users are reporting that Apple may have quietly changed this policy. As the screen shot here (sourced from Italian website AllMobileWorld) shows, the standard 10MB complaint appears to be updated to a 20MB limit.
Have you seen this dialog? Does it say 10MB or 20MB for you? Let us know in the comments, and do mention which carrier you are using in case it is an European-only phenomenon.
Update: We have now confirmed the change with carriers in multiple countries.
One report from Denmark indicates that users there remain at at 10MB limit. Later reports from Denmark confirm they too have been updated to 20MB transfers.
Thanks, everyone who tipped us about this