Popular Science takes an in-depth look into the makings of The Elements: A Visual Exploration for the iPad, the app that's had many reviewers nearly swooning with giddy geek pleasure. The article is written by the original book's author and Wolfram Research's co-founder, Theodore Gray, who described the experience as the chance to create something that "Harry Potter might check out of Hogwarts' library."
The article is a fantastic read and is definitely worth checking out, especially if you have any interest in getting into media publication for the iPad, and how to design dynamic pages that Photoshop nor InDesign simply can't pull off. They took a library of nearly 350,000 images shot for the original book, combined it with a page layout tool constructed from scratch with Mathematica and added a runtime application code to turn those pages (processed on the fastest 8-core Mac Pro out there) into a beautiful iPad book that is truly worthy of Hogwarts.
In addition to the Popular Science interview, check out the above video that debuted on Gray's YouTube channel for the book for an additional look at the book.