T-Mobile wants to pretend, HSPA+ is not on the same upload / download pay grade as LTE and WiMAX. Still, that isn't stopping the company from calling its new technology rollout "4G speeds," much to the dismay of another major HSPA+ supporter, AT&T. Cue Ma Bell spokesman Seth Bloom, who recently told Fierce Wireless, "I think that companies need to be careful that they're not misleading customers by labeling HSPA+ as a 4G technology." Of course, AT&T itself is rolling out that technology as an intermediate step between current 3G and LTE, and we know they want to reserve the 4G nomenclature for the latter's unveiling. Hey guys, can we just label it 3.95G and call it day?