Though the target audience for EA's just-announced puzzle/creation game, Create, would seem to skew younger, my take on it from a recent press event was that gamers of all types could find something to like. And don't write it off as "My First LittleBigPlanet" just yet. Create features entertaining puzzles powered by a robust customization engine.
Create's title screen is its opening level. I spent nearly a half hour on this stage (it actually looks like a theater), learning the ins and outs of the extensive customization tools while a producer tinkered with the big 'Create' letters -- reminiscent of Mario's interactive face at the opening of Mario 64. The actual game is a lot like World of Goo in that you build the components of a stage rather than play through them. The levels are designed on a 2D plane and task you with various objectives (get a coin to a particular part of the map, for example). To complete these objectives, you have a mixed bag of objects with which to assemble a Rube Goldberg-like contraption that sprawls across the level. Once you've completed your creation (or exhausted the level's item constraints), you press "Play" and watch what happens.