At first, the idea may seem ludicrous, but developer Rovio sees opportunity to transform the title into an "evergreen" franchise. With over six million sales, the game has already generated more than $5 million in revenue for the Finnish developer. And with more than five million views of the game's animated trailer on YouTube, it's clear that there is certainly a demand for resentful winged vertebrates.
Rovio has enlisted the help of various "Hollywood advisors," including Peter Levin and Russell Binder, with the hopes of an adaptation with the appearance of claymation (a la Aardman Animation). While a deal is being secured, Rovio's challenge is to bring the game to "every possible place," including consoles like the PS3, PSP and DS. With Hollywood deals taking years to complete, Rovio knows that it will be difficult "to make sure the brand is relevant when the movie comes out."