Latest in Amazon

Image credit:

Apple looking to hire iBookstore marketing manager

Share
Tweet
Share

Sponsored Links

Apple has posted a new job listing looking for a marketing manager specifically for the iBookstore. The listing seeks an experienced business marketer "to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct marketing tactics." It seems like a lot of the position will be self-driven, as whoever's chosen will be asked to come up with some interesting schemes to push iBook sales, both with publishers, and even across the other divisions of iTunes (buy an iBook, get an iTunes download free?). But the bottom line is of course sales -- Apple wants someone to push iBooks, specifically in the US.

More power to them, we say. Apple has some staunch competitors in terms of book sales -- while I'd consider the iPad a much better e-reader than Amazon's Kindle, I've actually purchased more books from the Kindle store just because I feel it's a better experience. Maybe with someone in charge of getting readers into the iBookstore, we'll see more reasons to stick with Apple's digital editions rather than going elsewhere.

[via Macsimum News]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Hillary Clinton is launching her own podcast

Hillary Clinton is launching her own podcast

View
Amazon's 'Tales from the Loop' trailer is a moving Stålenhag painting

Amazon's 'Tales from the Loop' trailer is a moving Stålenhag painting

View
The Morning After: Meeting Citroën's tiny two-seater EV

The Morning After: Meeting Citroën's tiny two-seater EV

View
The rise of cloud computing has had a smaller climate impact than feared

The rise of cloud computing has had a smaller climate impact than feared

View
Geneva Motor Show canceled over coronavirus fears

Geneva Motor Show canceled over coronavirus fears

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr