A few weeks ago on TUAW TV Live, my guest Sam Levin of AppMinute podcast fame showed off an iPad stand that he was excited about -- the PropUp (US$24.95). At first I thought he was waving some sort of Nerf flying toy around, but then he showed me how it worked and I was impressed.
As you can see in the video after the break, the PropUp is made of a black flexible open cell foam material and has little "bumpers" in the corners that hold the iPad in place. What's great about the material that is used in the PropUp is that you can take an iPad dressed in many of the sleeves and cases that are available on the market, and the PropUp flexes just enough that you can use it without removing the iPad case. I was able to take my wife's iPad, which lives in the standard Apple case, and use it with the PropUp.
Where the PropUp really excels is in holding the screen up while you're sitting in a chair. You can put the PropUp and iPad into your lap, and it's just at the right angle for viewing. Due to the size of the iPad, the PropUp won't stand up unassisted when the iPad is in portrait orientation, but it works amazingly well in landscape mode. It can also serve as good screen protection in transit -- simply turn the iPad around and face it towards the center of the PropUp, and you now have almost two inches of foam and an inch of air protecting the screen.
We're giving away one PropUp iPad stand, so click the Read More link to find out how to enter our giveaway.