said it was coming, and come it has. Just in time for expatriated Americans basking in the glory of being paid in pounds to enjoy over "Thanksgiving," Sony has flipped the switch on its Qriocity on-demand movie service. The UK launch marks the European debut of the service (we're also hearing that it's like 'across Europe'), offering "hundreds" of pay-per-view streaming flicks to those with a network-enabled BRAVIA TV, Blu-ray player or Blu-ray home theater system. We're told that the library consists of material from Fox Home Entertainment, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal and Warner Bros., with both new releases and heralded classics up for grabs. Rental prices for SD content start from £2.49 for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49. Not exactly free, but it's a small price to pay to keep that keister planted on Turkey Day.