Sony has announced a new LCD display technology called Hybrid FPA (field-induced photo-reactive alignment), which it claims provides a bevy of improvements for LCDs in the areas of response time, contrast, panel stability, and production speed. For those of you who slept through display science in school (no shame), this boils down to Sony finding a better way to wrangle unruly liquid crystal molecules (LCMs) into more optimal alignments -- which is important since this affects how light passes and therefore how images are resolved. The new technique builds on earlier work, which focused on the vertical alignment of LCMs via an alignment layer. As the left diagram shows, through pre-tilt positioning at the substrate layer, LCMs were forced into a more stable vertical state, which made shifting them quicker and more precise while requiring less voltage. In other words, images resolved faster and more evenly, resulting in "cleaner" whites and blacks with less motion blur. Hybrid FPA simply improves the situation by aligning LCMs even more vertically, which produced response times of less than 3ms in tests. That's great news for 3D lovers and gamers, and should help Sony at least move units off of retailer shelves at some point, particularly if its plans for rapid commercialization of this tech hold true.