In a report released by comScore, a digital reporting firm, online computer hardware sales have increased by 25 percent this holiday season. Handheld computing devices like the iPad drove much of that growth, according the report.
This means computer hardware is the faster growing segment of holiday purchases, just ahead of consumer electronics. (Consumer electronics have grown 22 percent this season.) The reporting company called out the iPad by name, saying "handheld devices (such as Apple iPads and e-readers) and laptop computers drove much of the growth."
It's an interesting choice to group the iPad, which is a tablet computer, with dissimilar devices like the Kindle or Nook. Unfortunately, comScore didn't release any numbers about how the iPad did against those e-readers. It will be interesting to see Apple's reports about the iPad after this quarter, since we know they sold nearly 4.2 million iPads in the previous quarter.