origin story of an industry presence. Today, we've got Double Fine's Tim Schafer, who can thank Uncle Sam for the inspiration of his studio's name:
It came from this sign that used to be on the Golden Gate Bridge. I used to drive down from Sonoma when I was a teenager to see rock shows in the city, and I'd see that sign that said, "Slow to 45 mph, Double Fine Zone" and I thought, man, if I had a band I would name it "Double Fine" so that people would think I bought a really expensive billboard on the GG bridge. All of San Francisco is now declared a Double Fine Zone. Since I never got around to starting that band, or even learning how to play an instrument, I had to use the name somewhere!