Bigpoint's plan for the newly-launched Battlestar Galactica Online is far more than it might first appear. For starters, the SyFy channel -- which is hosting the game on its website -- plans to aggressively run commercials promoting BSGO to the public.
According to Gamasutra, Bigpoint itself is in a state of rapid growth with the recent acquisition of the former employees of Planet Moon for its relatively new San Francisco office. This newly combined workforce numbers over 80, and CEO Heiko Hubertz has them all mostly working on two major IPs: "We didn't acquire the company; we just took over the employees. So almost 40 of them are now working for us, and they're working mainly on Battlestar and The Mummy."
Bigpoint's plan to tackle the North American market diverges from its European strategy by focusing on high-quality, multi-million dollar budget browser titles -- and so far, it's paid off, as the company is in the black. Hubertz thinks this was a smart move: "It was very quick -- the decision, 'Okay, if we want to be successful in the U.S., we have to change our thinking about this industry.' And that's the reason why we developed games here in the U.S., that's the reason why we picked a technology like Unity to develop games of high quality."
You can read up on Bigpoint's plan over at Gamasutra, and don't forget to check out our first impressions of Battlestar Galactica Online.