3DSWare. The news comes via Nintendo Greece's website, which displays a logo for 3DSWare amongst the WiiWare and DSiWare logos. Unsurprisingly, the 3DSWare section currently has no titles listed.
Previously, the name '3DSWare' had been trademarked by Nintendo, though it has never been officially mentioned by the company. In fact, earlier this month, Nintendo's senior director of corporate communications, Charlie Scibetta, wouldn't confirm to Joystiq that such a service existed, much less that it had a name. Of course, that hasn't stopped Rovio from announcing yet another port of Angry Birds for it.