Electronic Arts fourth-quarter shareholders conference earlier this year, CEO John Riccitiello stated this about his soon-to-be-released MMORPG Star Wars: The Old Republic: "At half a million subscribers, the game is substantially profitable, but it's not the kind of thing we would write home about. Anything north of a million subscribers, it's a very profitable business." This has been questioned by fans and shareholders alike as all wonder whether the game could actually reach the goal of one million subscribers. According to Janco analyst Mike Hickey, the answer is yes!
Gaming business website Gamasutra quoted Hickey as saying that Janco "suspect[s] a willingness from investors to believe [500,000] to 1 million Star Wars MMO subscribers is an attainable target." Hickey has been focused on games and the gaming industry for some time now, specifically on EA, so the rise and fall of EA-published Warhammer Online cannot be off his radar when he makes his predictions about SWTOR. Ultimately, Hickey states that one million subscribers will mean $161.9 million in gross sales and up to $35 million in total profit for EA if his prediction is true.
Although there is still no exact release date for Star Wars: The Old Republic, we will know how close to the mark Hickey's prediction is when the game launches later this year.