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MyTVBuddy brings iPad companion apps to European viewers ahead of Eurovision 2011


So far most of the TV companion apps we've seen for the iPad have been for US watchers only, but MyTVBuddy from E-ZONE claims to be the first one aimed at the Pan-European market. The first event it's tied into is the Eurovision Song contest that starts today and app brings live rating, plus information about the artists and integration with Twitter and Facebook. The free iPad app is available on iTunes now, we'll wait for a few of our European friends to give it a shot and let us know if it's made reality TV any more interesting.

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MyTVBuddy, the First Pan-European Social TV App Now Available on iPad

- Special Launch Edition Covering Eurovision 2011

BRUSSELS, May 6, 2011 /PRNewswire/ -- Today E-ZONE unveiled its iPad app MyTVBuddy. MyTVBuddy brings Social TV to the next level of exploration, interaction, engagement and participation. It lets the user check in to TV programs, watch videos, post messages on Facebook, share Twitter messages, participate to conversations on the internal chat and see where other users are located. MyTVBuddy kicks off with a special launch edition of Eurovision 2011.

MyTVBuddy kicks off as the first pan-European Social TV app on iPad

MyTVBuddy comes with a solution for turning TV viewing into a social experience by using mobile devices such as the iPad. According to a recent study of Yahoo, nearly 90 percent of people watching television are using a mobile device at the same time. Be it Twitter, Facebook, email or instant messaging, they are doing more than just watching. MyTVBuddy is the first initiative to propose a pan-European platform enabling Social TV.

Special Launch Edition: Eurovision 2011

The first event that is covered on MyTVBuddy is Eurovision Song Contest which will take place on 10, 12 and 14th May. With over 120 million television viewers, Eurovision confirms its status as Europe's favorite TV show. MyTVBuddy brings the Eurovision experience closer to the fans with an integrated feature set. First, the fans are the jury since they can rate every performance. The result of the user votes is aggregated in the 'Ranking' section and can be compared with the official ranking after the show. Secondly, Eurovision fans will find all relevant and necessary information about the artists at their fingertips including picture galleries, video channels and the latest news updates.

MyTVBuddy brings Social TV experience to a higher level

Social media is the heart of MyTVBuddy. To enable the ultimate social TV companion for a perfect TV evening, MyTVBuddy combines a lot of advanced social media tools such as Facebook interaction, Twitter streams, a dedicated internal chat, direct messages to Eurovision artists and an interactive map showing where other fans are located.

MyTVBuddy, a partnership between E-ZONE and MobileWeb

MyTVBuddy is an initiative of E-ZONE, a Brussels based group of interactive businesses. MobileWeb was in charge of the development of the iPad app.

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