This color variant was originally released on July 14 in Japan, as the "Flare Red" system. Regardless of the name, we think you get the idea. It's a 3DS and it's red.
Nintendo's press release also teases another eight Ubisoft 3DS releases by the end of the calendar year. That list includes possible standouts like Driver: Renegade, and, according to GameStop's upcoming games list, standard Ubifare like a 3DS version of Imagine: Fashion Designer.