"To all residents in the regions of Europe and Oceania," the organizers say, "we encourage you to pre-order and purchase it at your earliest convenience. In the Americas, we encourage you to promote awareness of these titles. Good sales abroad will be a strong indicator for the title making it to American shores."
The initiative also includes a rally of letters to Nintendo of America, to be mailed from August 13 to August 17 in order to arrive at roughly the same time. The group also posted an open letter to Satoru Iwata urging him to greenlight the games for North America, and promising to help promote them.
Finally, "phase 2" includes one (hopefully) attention-getting stunt timed for August 19. As a show of interest in RPGs, the initiative encourages people to purchase Final Fantasy on Virtual Console that day -- if you already have it, you can gift it to someone else or donate to Child's Play through a widget on the site. Can the Virtual Console's servers even handle multiple people buying a game at once? Has that ever been tested?