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BioWare says gamers find it hard to go back to other MMOs after playing SWTOR

Jef Reahard

As Star Wars: The Old Republic's release date looms larger on the calendar, BioWare co-founders Ray Muzyka and Greg Zeschuk are starting to be seen with increasing frequency on the PR circuit. The latest sighting comes courtesy of The Gaming Liberty, and the dynamic doctor duo offers up some interesting commentary on SWTOR and the logic behind setting up BioWare's new customer service center in Ireland rather than Canada or the U.S.

There's a "fair, reasonable tax and regulatory structure the government here [in Ireland] has provided for us which creates an entrepreneurial environment [...] which is a big bonus," Muzyka explains.

The interview also touches on lore inspirations for both The Old Republic and the classic single-player Knights of the Old Republic RPG, as well as the team's confidence in its new massively multiplayer product. "One of the most common things we're already hearing is that people seem to find it hard to go back to other MMOs once they play The Old Republic," Muzyka said.

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