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Louis CK makes $1 million in 12 days, proves that DRM-free content is valued

Darren Murph
12.22.11
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Hear that, MPAA / RIAA? That's the sound of Louis CK's audience chuckling. Not at one of his jokes, mind you, but at the notion of strapping DRM onto everything you possibly can in order to "make people buy it." In an effort to see if this crazy idea was true or not, the famed comedian decided to sell his Live at the Beacon Theater for just $5. Procuring it was dead simple -- you could either surf over to his website and plop down a PayPal payment, or you could pirate it. Either way, no DRM was affixed. Turns out, people actually are fans of paying money for things that they see as both fair and worthwhile, as evidenced by the $1 million that currently sits in Louis CK's PayPal account. Of course, we've never advise anyone to hold anywhere near that much cash in an account that could be frozen on you at a moment's notice (not that we have experience or anything), but at least he's going to do awesome things with the proceeds. We'll let you hit the source link to find out precisely what that is. Kudos, Louis.

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