Greenpeace: Apple falling short of sourcing clean power

Mike Schramm
M. Schramm|04.17.12

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Greenpeace: Apple falling short of sourcing clean power

Environmental reports can be all over the place these days -- at times, it seems like these reports tend to be more about politics than the environment. But while Apple has always said it's leading the charge on being environmentally friendly, Greenpeace apparently isn't so sure. The group has called out Apple in a recent report for not using environmentally friendly sources to power Apple's North Carolina data center.

Google, Yahoo, and Facebook all got good marks from Greenpeace's report, because their buildings are in areas that use "clean" power like wind and solar power. But Apple's center uses mostly coal and nuclear electricity, which Greenpeace looks negatively on.

Apple does deserve some credit. It leads the industry in using green power, even if this specific plant, according to this report, isn't doing what Greenpeace wants. Apple also got bad marks for transparency. The company says it uses clean power, but apparently it doesn't always share the specific evidence that Greenpeace wants.

At any rate, there's probably fair points on both sides here. Apple does a lot to use "green" energy in all of its work, and of course, as Greenpeace suggests, there's always more that can be done. The North Carolina data center, as you know if you've ever used iCloud or Siri, is nice to have. But it would be even nicer if it was run on power that did not as negatively affect the environment.

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