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BioWare looking for 'logical extensions' to its brands for mobile development


"We did that iOS Mass Effect Galaxy thing really early. We said, 'We should just try this and see what happens.' And we learned something from it," BioWare co-founder Greg Zeschuk told me in a recent interview, when asked about the company's unknown mobile plans. It seems that Zeschuk, and in turn, BioWare, is more interested in using mobile and other burgeoning platforms as testing grounds rather than a focus.

"What we do a lot is we'll actually explore a platform and kinda play around with it," Zeschuk added. While he said that mobile, comprising both Android and iOS, is "definitely something we're looking at," he also noted that just one person of BioWare's hundreds of employees has been assigned to focus primarily on mobile development. That person is said to be in charge of identifying "logical extensions to what we do," but Zeschuk is quick to point out his company "haven't announced too much" in that space.

He also pointed out that another branch of BioWare's parent company, EA Interactive/Mobile, could be of particular use in the case of BioWare properties on mobile devices. "That's one of the biggest benefits of being at EA. We have EA Interactive, who does tons and tons of mobile stuff," Zeschuk said. "We're always looking around. We're always sort of sharing ideas and figuring out what we're gonna do."

Presumably we'll hear more whenever BioWare figures out what exactly that is, or at least whenever the company decides to announce as much. For now, we'll be wantonly hoping for a PopCap crossover, post-acquisition. We can dream, right?

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