Latest in Be bold

Image credit:

RIM: It's okay, we have superheroes

Sharif Sakr
01.31.12
51 Shares
Share
Tweet
Share
Save

Sponsored Links

It's a common human trait that, when faced with a series of calamities, the brain will retreat into a fantasy world in which everything is the exact opposite of reality. Could this be the inspiration for RIM's four new cartoon characters, which the company hopes will spread its "Be Bold" marketing message? The pattern certainly seems to fit. From left to right: there's GoGo Girl, who "saves the day with a brilliant strategy" (translation: we don't have a strategy). Then comes Justin Steele, who's "always ready to stick up for his friends" (translation: we don't have friends). Trudy Foreal "isn't afraid to call it as she sees it" (translation: our shareholders are complaining). Finally, the adventurous Max Stone is "able to jump out of a plane" (translation: we're going to crash).

Update: RIM has provided a little update stating that this is "not a new ad campaign." Still, it's fun to imagine what might have been.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
51 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Google and Mozilla to block web surveillance in Kazakhstan

Google and Mozilla to block web surveillance in Kazakhstan

View
'Saturday Night Live' is coming to UK screens in early 2020

'Saturday Night Live' is coming to UK screens in early 2020

View
Watch and listen to THX's new Deep Note trailer with spatial 3D audio

Watch and listen to THX's new Deep Note trailer with spatial 3D audio

View
Facebook loses Oculus executive who led its mobile VR efforts

Facebook loses Oculus executive who led its mobile VR efforts

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr