Deus Ex is leading the revenue revolution for Square Enix, whose digital entertainment -- games -- department in April-December 2011 grew 6.2 percent from the previous fiscal year, totaling $704.7 million in net sales. Games now comprise 56 percent of Square Enix's total revenue, where in the same period of 2010 they made up just 52 percent.
The company's operating profit rose 11.5 percent to $169.4 million and its net income ended at $65 million, up 175.2 percent from the previous period. Square Enix cited Deus Ex: Human Revolution
and its online and social titles as the main factors behind its financial progress.