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TAG Heuer's Racer smartphone wants to be as ostentatious and flashy as your supercar (video)

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Previous endeavors in the stratospheric and ultra-high end phone market have resulted in fanciful hardware made out of exotic materials, often marred by perplexingly outdated innards. If you believe TAG Heuer's latest marketing hyperbole, that's set to change with its upcoming Racer smartphone. Just like its bespoke contemporaries, there's a flashy (and arguably gaudy) carbon fibre and titanium exterior, but underneath that veil is a "high speed" processor and the "latest Android software." So, quad-core silicon and Ice Cream Sandwich, right? Two and a half minutes of flamboyant renders await alongside some very brief PR after the break.



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TAG Heuer RACER - the 1st Luxury Phone Crafted for High Performance

PARIS, March 12, 2012 /PRNewswire/ --

Swiss engineered for ultimate lightness and strength using only high-tech materials. The shockproof rubber chassis is supported and strengthened by the screwed-in titanium and carbon fiber bridges.

Engineered without compromise, TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1.

TAG Heuer's strive for excellence is also expressed in the high speed processor and latest Android software. Showcasing for the 1st time is a new customizable 3D user interface to fit the individual needs of each owner.

A true avant-garde innovation made by TAG Heuer.

The new TAG Heuer Racer collection starts at 2800€, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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