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US Cellular, Alltel Wireless team up to launch 'U Prepaid' service in Walmart stores


Good ol' Wally isn't a stranger when it comes to offering prepaid wireless goods within its shops, and now the retail giant's about to add yet another service to that carrier-packed inventory. Starting next month, US Cellular -- in partnership with Alltel Wireless -- will begin rolling out a new contract-free package dubbed "U Prepaid," which, naturally, is set to be backed by both of the aforementioned carrier's networks. The fresh U Prepaid deal will be making its way into "nearly" 500 Walmart stores across 18 US states, though there's no mention of which ones specifically. That being said, US Cellular and Alltel did announce the four devices coming at launch, including Samsung's Repp and Chrone along with the LG Attune / Exchange and Saber. In any case, now you know where to go if those recently announced plans from AT&T and Verizon aren't keeping a smile on your face.

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Wireless carriers expand distribution to give customers more options for wireless service

CHICAGO AND LITTLE ROCK (April 30, 2012) – U.S. Cellular (NYSE: USM) and Alltel Wireless have joined together to begin offering U Prepaid, a no contract wireless service, in select Walmart Stores, Inc. (NYSE: WMT) in local communities across 18 states beginning in May. The alliance, the first of its kind in the industry, offers customers flexible payment options without signing a contract.

"Teaming with Alltel to gain distribution in Walmart gives us another opportunity to be where our customers want to shop and to offer more customers a prepaid service that helps them control their monthly budgets," said Carter S. Elenz, executive vice president of sales and customer service for U.S. Cellular. "U Prepaid customers with U.S. Cellular will be backed by our high-speed network, which has the highest call quality and network satisfaction of any national carrier."

The new alliance provides Walmart customers simplified, easy-to-understand service plan choices. Depending on where customers live, the U Prepaid service will run on either U.S. Cellular's high-speed national network or Alltel's advanced coast-to-coast network.

"Alltel is proud to bring the strength and equity of our U Prepaid brand to U.S. Cellular to create this unique alliance," said Lesa Handly, chief marketing officer for Alltel Wireless. "Together, we can leverage our position as the "local" wireless carrier offering a hometown alternative in the communities we serve."

Customers will be able to select one of four U Prepaid devices that best meets their personal needs. The Android-powered Samsung Repp is a touchscreen smartphone for customers who want to stay productive while on the go. The LG Attune/LG Exchange and LG Saber make staying connected to friends and family easy with full QWERTY keyboards, and the Samsung Chrono provides the features and functionality for customers who prefer to use their phone for calling and texting.

Customers will be able to choose from a variety of value-packed plans to match how they use their phones. There are multiple data options and plans that include unlimited talk and texting. All of the plans are nationwide with no roaming charges.

About U.S. Cellular
U.S. Cellular's award-winning high-speed nationwide network has the highest call quality of any national carrier and features a strong line-up of cutting-edge devices. The Chicago-based carrier was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

About Alltel Wireless
Alltel Wireless, marketed by Allied Wireless Communications Corporation (AWCC), is America's longest running wireless brand serving customers in six states. The Little Rock, AR-based carrier's signature Best Value Unlimited plan helps customers stretch their dollars further. Combined with leading smartphone and feature phone devices delivered on an advanced network, Alltel Wireless offers consumers one of the most compelling values in the wireless industry. AWCC is a subsidiary of Atlantic Tele-Network, Inc. (NASDAQ: ATNI). For more information, please visit or

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