Cablevision unveiled its Optimum for iPad app with live TV streaming in the spring of 2011, then upgraded it to 2.0 with remote control and DVR scheduling plus an iPhone-compatible edition last fall, and now 3.0 has arrived on iOS with a whole new UI. The updated look makes the app more consistent with the web-based Optimum experience for PCs that launched in April, making it easier to find shows and view the guide well into the future as well as up to two hours into the past. Key to the upgraded discovery experience is the ability to rate TV shows which it uses to make recommendations on other content. The DVR section has even been revamped,making it easier to see what's been recorded and programs that are scheduled, as well as remaining storage space. The full changelog is available on iTunes, subscribers can grab the free apps for their respective devices at the links below.