Amazon has a rather cheeky ad on its homepage right now comparing its Kindle Fire HD to the newly unveiled iPad mini. The ad opens with, of all things, a Gizmodo quote. "...your [Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy."
Nah, what's ballsy is drawing on quotes from Gizmodo in support of your product. If Apple discovered a cure for cancer, all Gizmodo would do is complain about the resulting population explosion.
What's not up for debate is the difference in pixel counts -- the Kindle Fire HD does indeed offer "much more for much less" -- but I'm willing to bet that a lot of people firing off support for this statistic are the same ones who claimed Retina displays on Macs and iPads are "overkill" and all those extra pixels don't matter. "Ballsy" indeed.
Amazon's table doesn't tell the whole story, either, so I've decided to help them out.
|Kindle Fire HD||iPad mini|
|Decent Web browsing experience||Nope||Yep|
|Available in 64 GB capacity||Nope||Yep|
|Available with 3G/4G/LTE||Nope||Yep|
|Has 250,000 apps available||Nope||Yep|
Movies and TV shows
|Pay more to disable ads||Yep||Nope|
"Much more for much less" doesn't quite ring true here. How about, "You get what you pay for," instead?