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G4 becomes Esquire Network in April


The G4 television network stops being G4 on April 22, and with that, likely stops being something we cover. As reported late last year, Owner NBCUniversal will rebrand the formerly gaming-and-Cops-rerun channel as The Esquire Network, named after the magazine.

The Esquire Network is described as "an upscale Bravo for men," as NBC cable executive Bonnie Hammer imagines it. It will attempt to appeal to sophisticated audiences with shows like "Knife Fight," about chefs competing with each other, and "The Getaway," a celebrity travel show.

Nowhere among the list of programming is anything about video games. "Realistically, guys who are into gaming are not necessarily watching television," Hammer told the New York Times. Maybe not on cable networks, anyway.

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