With the introduction of Google's Chrome and stepped-up games from the likes of Internet Explorer and Safari, Firefox is arguably not quite the darling of the browser wars it was when it first hit the scene in 2003. And while Mozilla has certainly made progress on that front, the organization understands that diversifying is an important factor in the future success of the company, first through Thunderbird and more recently through the Firefox OS, a mobile operating system targeted toward users in developing nations. G-Fox, meanwhile, marks a decidedly different direction for the foundation, which has made its name in the world of software. It's an adorable attempt, perhaps, to take the world's bedrooms and playrooms by storm.
The plush is the real-world port of G-Fox, Mozilla Online China's large-headed, big-eyed take on the American mascot, Kit. The fox was first spotted in the wild at last year's Mobile Asia Expo in Shanghai. Mozilla Online wasn't talking it up too much at the event, but naturally, we couldn't wait to get our hands on an early build. And for a first-generation product in a new space, we have to say, in the whole time we've been playing around with G-Fox, we've yet to encounter a single crash or slowdown in spite of extensive squeezing, head patting and tossing up in the air, adorably.