2011 sure doesn't feel like that long ago, but it's evidently long enough for Verizon to realize that demand for innovation is booming in Silicon Valley. Not quite two years after the company cracked open the doors to its San Francisco-based Innovation Center, it's already looking to expand. During a briefing today at its other Innovation Center -- the one located just outside of Boston -- we were told that plans are underway to expand the SF facility. Presently, the Waltham, Mass. center is the vaster of the two, and it's Verizon's goal to stretch the California edition to (roughly) match the original location.
We were also told that the company has looked at a variety of other cities where potential Innovation Centers could be planted, and while "three to four" undisclosed metropolises are in play, the company wants to nail the execution of its first two before hastily expanding into new locales. According to Praveen Atreya, director of Verizon's Innovation Program, there's just too much involved in the incubation and launch process to not devote the proper amount of manpower to it. In other words, there's more to launching a product than just design and manufacturing; a lot of TLC goes on in order to make something have a successful shelf life.