9.6 million subscribers, but 1.3 million have since said so long to Azeroth.
"Though the majority of our subscriber decline occurred mainly in the East, where we have more subscribers and lower revenue per subscriber, we saw declines in the West as well," Activision-Blizzard CEO Bobby Kotick said in a financials call.
"While we do believe further declines are likely and we expect to have fewer subscribers at year-end than we do today, World of Warcraft remains one of the most successful franchises in the history of entertainment," he added.
To put the plummet into perspective, it would be like the Governor of New Hampshire decreeing that every citizen must cease playing World of Warcraft - that is, if every citizen of New Hampshire plays World of Warcraft. Which they do.