An app called Buycott is giving iPhone owners the chance to make a political statement each and every time they shop. The concept behind the app is simple: when you're in a store, scan an item's UPC code to see what parent company owns the product.
"What company owns the product?" you might ask. "Wouldn't that be the name of the company on the package?"
Not necessarily. Popular brand names are often subsidiaries of bigger corporations. And those corporations might have their fingers in things you politically disagree with. This means that even though there is no way you would support the corporation's political activities (say they donate to political campaigns you don't like) you may be inadvertently supporting that corporation by buying one of its subsidiary's products.