Latest in Advertising

Image credit:

Facebook to join Twitter in providing TV networks with user data

30 Shares
Share
Tweet
Share
Save

Sponsored Links

Now that Facebook has granted broadcasters access to your public wall posts, it wants to give them even more of your data -- but anonymously this time. Zuckerberg and Co. told the Wall Street Journal it'll supply the likes of ABC, NBC, FOX and others with detailed analytics on how much buzz a show is generating in terms of likes, comments and shares. It'll mine that info from private postings as well public ones, though it said that the data will be aggregated without revealing anyone's identity. Of course, Twitter and Nielsen have been supplying networks with such info for a while now, but Facebook claims its results are more meaningful, since viewers must ostensibly use their real identities. One CBS exec added that Facebook's wider demographic also seemed to jibe better with actual audience numbers, meaning that programming could become less affected by tech-savvy types and more by your mom.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
30 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Volta Football is exactly what 'FIFA 20' needs

Volta Football is exactly what 'FIFA 20' needs

View
Skullcandy's Crusher ANC block noise while you feel the bass

Skullcandy's Crusher ANC block noise while you feel the bass

View
Zero's 2020 electric motorcycles include one that's loaded for adventures

Zero's 2020 electric motorcycles include one that's loaded for adventures

View
‘Call of Duty’ comes to mobile on October 1st

‘Call of Duty’ comes to mobile on October 1st

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr