Latest in Ads

Image credit:

Facebook confirms autoplay video ads are coming to your News Feed

Matt Brian, @m4tt
12.17.13
49 Shares
Share
Tweet
Share

Sponsored Links

They've been a long time coming, but Facebook's new video ads are finally here. Confirming an earlier report from the Wall Street Journal that said they'd launch this week, the company said it will test promoted videos on a limited number of users' News Feeds, kicking off with mini trailers for the new film Divergent. Leaning on a model utilized by Instagram, Facebook's video ads will automatically play when they appear onscreen -- although sound will be muted on both the desktop and mobile, unless you deliberately click on the video. Facebook has also worked around the question of load times and mobile data caps, choosing to cache the videos on your device ahead of time while you're connected via WiFi, even if they don't play until later. While you won't be able prevent the new ad units from popping up, they can be avoided with some quick scrolling, just like you did with Facebook's other sponsored content.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
49 Shares
Share
Tweet
Share

Popular on Engadget

Hyundai is building cruise control that mimics your driving style

Hyundai is building cruise control that mimics your driving style

View
A star died violently and left behind this 'fluffy' ball

A star died violently and left behind this 'fluffy' ball

View
More signs point to Apple's AR headset arriving in 2020

More signs point to Apple's AR headset arriving in 2020

View
Surface Pro 7 review: USB-C upgrade, battery downgrade

Surface Pro 7 review: USB-C upgrade, battery downgrade

View
Pixel 4 and 4 XL review: A slightly flawed taste of the future

Pixel 4 and 4 XL review: A slightly flawed taste of the future

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr