As before, your 7 days or 168 hours or 10,080 minutes or 604,800 sec... sorry, got a bit carried away there. So, your week of Battlefielding won't start until the moment you launch the game. Just remember, it's not a week of in-game time, but of real-world time. So once you start the game, 7 days later or 168 hours later or... Let's just end this here by noting EA's extra incentive is double XP between November 6-10 for everybody, including Game Time newbies. Also, your XP and all your other progress carries over into the full game if you choose to buy it.