As you might imagine, most websites aren't designed for virtual reality; bob your head around and you'll only look silly. Mozilla clearly isn't happy with that lack of immersion, as it just launched MozVR.com to foster VR-native sites. The page lets Oculus Rift owners browse technology demos (in a Rift-friendly interface, naturally) that show off what VR can do on the web, such as a flyover of British Columbia or a 360-degree documentary. And if you want to build one of these experiences yourself, you'll get a helping hand -- Mozilla is sharing the code, tools and tutorials for its own front end. It'll probably be a long, long while (if ever) before you're regularly surfing the web with goggles on, but this may get the ball rolling.