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Facebook will filter out excessively promotional Page posts in 2015

Mariella Moon, @mariella_moon
November 16, 2014
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Facebook is thankfully taking more steps to show fewer spammy posts on your News Feed -- and we're not talking about traditional web ads. We're talking about overly promotional status updates posted by Page accounts, like the ones you can see after the break. The social network promised to bury "like-bait" posts (of the "1 Like = 1 Prayer" type) underneath more relevant content earlier this year, and now it's doing the same thing to Page statuses that fall under any of these criteria:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

Facebook's devs have decided push through with this change, after a survey asking users how the News Feed can be improved revealed that people (as you'd expect) want to see more of their friends' status updates. Non-spammy businesses and individual Pages don't have anything to worry about, though -- they will not be affected when the refreshed News Feed algorithm takes effect in January 2015.

[Image credit: Shutterstock]

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