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Fitbit partners with women's fashion designer Tory Burch on Flex accessories


If the wearable trend is ever going to truly take off, companies are going to have to figure out how to make people want to wear them. That means taking it a step beyond simply not being embarrassed to be seen wearing one in public -- these devices are going to have to actually be attractive. Pebble got the memo, now Fitbit is taking steps to turn its Flex fitness tracker into a legit fashion accessory. The company is partnering with Tory Burch, maker of high-end women's fashion pieces, to design a line of bracelets and necklaces that will be able to hold the little Flex bug. While there doesn't appear to be any final designs just yet, the sketches the company shared with us seem to indicate the goal will be to mask its gadget heart as completely as possible, while adding a dash of golden bling. The goods themselves are expected to launch sometime in the Spring. But until then, you'll just have to peruse Tory Burch's current jewelry and let your imagination run wild.

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