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3D Systems bestows Creative Director title on will.i.am

Brian Heater
01.08.14
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If Alicia Keys and BlackBerry have taught us anything, it's that music stars aren't always the best equipped to become the creative director of a tech company. In spite of her songwriting prowess, the "Girl on Fire" singer couldn't do much to reverse the phonemaker's eroding fortunes. We'll say this for will.i.am, however: This isn't the Black Eyed Peas rapper's first ballgame. Though, again, his gig with Fusion Garage head Chandra Rathakrishnan also kind of seemed doomed from the outset. Given the sort of show 3D Systems has been having this CES, however, things are definitely looking up for the 3D printing giant. So, maybe they've just got a feeling about the guy.

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