Many people were excited by the announcement that this year's Super Bowl would be streamed online. But this came with a catch on smartphones -- the need to go through Verizon's NFL Mobile service rather than the Fox Sports Go app. And that's nothing new, as most networks often require some sort of subscription for access to live or on-demand content. A&E, CNN, MTV, NBC Sports -- they all do it, and the list goes on and on.
Last week, the NFL announced Now, its new network tailored for the era of the internet. However, despite the league trying to do something novel, a quick look at the comments from our recently published article about the release tells you that on-demand content isn't enough, particularly for those who have decided to cut the [pay-TV] cord. For those people, the lack of live games overshadows most everything NFL Now will bring to the table when it launches in July -- namely, an online channel with a personalized experience accessible on different platforms all over the world.