EVE Online is pointlessly frivolous. For others, it's the cue to immediately get out some swatches and start talking about how nice a battlecruiser would look in hot pink and safety orange. The bad news for players in the latter camp is that those aren't available colors, but an early test version of ship painting will be introduced with the game's next major patch.
Nine total paint schemes are being introduced: eight available for Aurum and one available via in-game acievements. This is an intentionally narrow field, as the developers want to see what kind of player interest exists and whether or not having custom-painted ships will affect play patterns. For more details on exactly how you can space-pimp your space-ride, take a look at the full rundown on the pilot program. And be sure to ask for that pink-and-orange number with the next wave.