Microsoft CEO Satya Nadella announced the new head of its Xbox division this morning: Phil Spencer, longtime Microsoft Studios leader and Xbox game dude. In Spencer's initial letter to the legions of Xbox owners the world over, his approach comes across as scattershot. See for yourself:
"This past year has been a growth experience both for me and for the entire Xbox team. We've taken feedback, made our products better and renewed our focus on what is most important, our customer. Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation. As we continue forward, this renewed focus and mission will be a foundational part of how I lead the Xbox program."
Given that, our first question to Spencer in a short phone interview this afternoon was one of clarification. With so many aspects of Xbox to oversee, where will he begin? "I'm gonna lead with a gaming focus and making sure that's where we're led. That's the North Star for the organization," he told us.